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Delta Dental Of Missouri’s Land Of Smiles® Show Teaches 8,000 St. Louis-Area Elementary School Students Good Habits For Healthy Teeth

For Immediate Release by For Immediate Release
November 29, 2024
in Health, Press Release
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Join Delta Dental of Missouri’s Land of Smiles® program as they travel across the state, educating children on the importance of good dental health habits.

ST. LOUIS (Nov. 27, 2024) … Delta Dental of Missouri’s popular Land of Smiles® dental education program was on the road this fall, taking the crusade for healthy teeth to thousands of youngsters at dozens of schools across the state. The cast of dynamic superhero characters made stops throughout the St. Louis area for performances at 25 elementary schools, teaching good dental health habits to 8,000 students in kindergarten through third grade. 

The Land of Smiles® experience follows superhero Captain Super Grin® as he defeats his nemesis, Caz CavitySM, with help from his sidekicks Terri Tooth FairySM and ToothpickSM. Students learn the importance of brushing teeth twice a day, flossing, using mouthwash, eating healthy foods and visiting the dentist regularly. The program includes an oral health curriculum that adheres to National Health Education Standards, as well as standards for Missouri. It contains engaging, age-appropriate materials, available in English and Spanish, to make learning about dental health entertaining for kids. Delta Dental of Missouri also offers free “smile bags” to schools for participating students. Each bag includes a toothbrush, toothpaste and dental floss to help students practice the good oral health habits they learn. Short videos, which recap important oral health tips from the program, are now accessible for caregivers at https://www.landofsmilesmo.org/parent-caregiver-information.

“Our engaging Land of Smiles show is a favorite for kids, teachers and parents alike, as it encourages children to develop good dental habits at a young age that will help them have healthy, glowing smiles for life,” said Stacy Harris, supervisor of community outreach at Delta Dental of Missouri. “Pre- and post-show surveying demonstrates that, on average, students show a 34% increase in their good oral health behavior and knowledge after seeing a performance. That’s the positive outcome we all want.”

Since its inception in the fall of 2002, the Delta Dental of Missouri’s Land of Smiles® program has taught more than 1.2 million kids how to take care of their growing smiles through more than 6,000 onsite performances at schools in 112 Missouri counties, and through its online version. More than 40% of schools receiving the program have 70% of students enrolled in the free and reduced lunch program. The Land of Smiles® experience is provided free of charge to schools, courtesy of Delta Dental of Missouri.


Local teachers, school nurses and principals are invited to email Schools@NationalTheatre.com to request an in-person, live show for this school year, or visit www.LandofSmilesMO.org to gain access to the virtual program on a date and time that works for their students. 

About Delta Dental of Missouri  
Delta Dental of Missouri is the state’s leading dental benefits provider and a 501(c)(4) non-profit organization. It provides more than 2.37 million members with access to affordable, high-quality dental care through group plans tailored to meet the needs of organizations of all sizes, from large corporations to small businesses with two or more employees. Delta Dental also offers dental benefit plans directly to individuals and families. It also provides access to affordable, high-quality vision care through group vision benefit plans. The company proudly supports oral health initiatives, educational programs and charitable causes that help educate people about the importance of dental health and provide free dental care to those in need. Delta Dental of Missouri also created the Missouri Dental Care Resource Guide to help individuals access information about low-cost and free dental care options in their area—available online at www.DeltaDentalMO.com/ResourceGuide1. To learn more about the company, visit www.DeltaDentalMO.com.

Post Views: 15
Tags: charactersDelta Dentaldental educationdental healthelementary schoolhealthy habitskindergartenLand of SmilesMissouriprogramschool visitssuperhero

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