Learn the inspiring journey of actor Kevin Miles, who went from being an insurance agent to becoming the beloved “Jake from State Farm” character in the iconic commercials.


Kevin Miles, the actor behind the iconic “Jake from State Farm,” has become a household name through his portrayal of the friendly insurance agent. Since 2020, Miles has embodied Jake, turning a once simple character into a cultural phenomenon. The role has brought Miles wealth, celebrity, and a peculiar fame that tightly intertwined his identity with that of his character.
Jake from State Farm first gained attention in 2011 with a commercial featuring Jake Stone, an actual State Farm employee. The ad, which involved a husband calling the insurance company at 3 a.m., became an instant hit. Fast forward to 2020, State Farm decided to reboot the campaign with Kevin Miles, aiming to bring a fresh yet familiar face to the role.
Miles, a 33-year-old actor from Chicago, had experienced the typical struggles of aspiring actors, with minor roles in shows like “Criminal Minds” and “S.W.A.T.” Landing the State Farm gig in January 2020 marked a turning point in his career. The initial commercials, including one that recreated the original 2011 ad, quickly cemented his place in the public eye.
The COVID-19 pandemic unexpectedly shaped Miles’ journey as Jake. On his 30th birthday, State Farm flew him to Austin, Texas, where he spent several months filming content in semi-isolation. It was during this period that Miles felt a transformation, not just professionally but personally. He credits this time with helping him grow and understand his role better.
One standout moment in Miles’ career as Jake was a commercial where he accepts a pizza delivery while wearing a form-fitting red T-shirt. This ad significantly boosted his recognition, making him a ubiquitous figure. Even off-camera, Miles often finds himself addressed as Jake, a nod to his effective portrayal and the character’s deep connection with audiences.
Beyond the commercials, Miles has expanded his presence to social media, garnering over a million followers on TikTok. His interactions with NFL stars like Aaron Rodgers, Travis Kelce, and Patrick Mahomes have further solidified his status. Despite this, Miles faces the unique challenge of being seen more as Jake than as Kevin Miles. This dichotomy is reminiscent of a “Black Mirror” episode, where an actor’s life is overshadowed by their character.
Miles, however, remains optimistic about his future. He views his role as Jake not as a limitation but as a stepping stone. With a theater background and a genuine approach to his character, he believes he can branch out into diverse roles in the future.
In interviews, Miles expresses gratitude for the opportunities Jake has brought him. He’s confident that the skills and recognition he’s gained will enable him to pursue other passions in acting. For now, Kevin Miles continues to be Jake from State Farm, a role that has made him a beloved figure in American advertising.

Join the 124th National Black Business Conference in Atlanta and network with entrepreneurs, collaborate with business leaders, and empower your business.
#KevinMiles #JakefromStateFarm #StateFarmCommercials #ActingCareer #SuccessStory