Join Tony the Tiger® and friends at Walmart as they celebrate literacy at Hazelwood North Middle School with a donation of 500 books from Penguin Random House to inspire students and foster a love of reading.
FLORISSANT, Mo. (May 19, 2025) – Tony the Tiger® and his friends at Walmart joined students with strong academic performance at Hazelwood North Middle School on Tuesday morning, May 13, for a special literacy event to celebrate the joy of reading. At the heart of the festivities was a donation of 500 books to the school’s library from the Penguin Random House collection to help spark happiness and confidence for kids and create opportunities for them to thrive.
“When a student opens a book, a world filled with limitless adventure, imagination and learning awaits them,” said Dr. Shalmica Jackson, President of the Parent Teacher Student Association (PTSA) for Hazelwood North Middle School. “This generous donation of books to our school’s library will go a long way to helping ensure our students have the resources they need to cultivate enthusiasm for literacy.”
The event was one of 20 such celebrations happening at middle schools across the nation that will see more than 10,000 books donated this spring. It’s all part of a longstanding partnership between Walmart, WK Kellogg Co® and the Kellogg’s Feeding Reading®initiative to inspire a joy for reading and improve literacy skills among U.S. middle school children.
“Walmart is committed to giving back in meaningful ways that make a difference in the communities where our associates, customers and their families live, work and play,” added Laurel Starr, Store Manager of Saint Louis Walmart Supercenter #1265 in Florissant. “The literacy event at Hazelwood North Middle School in partnership with WK Kellogg Co® is just one example of how, through the magic of reading, we’re helping to do exactly that.”
“At the core of our Feeding Happiness™ sustainable business strategy at WK Kellogg Co® is our commitment to helping kids be their best,” says Drew Ham, Vice President Walmart Inc., WK Kellogg Co®. “We are proud to once again partner with Walmart to inspire gr-r-reat days by encouraging literacy among middle school students and helping foster a lifelong passion for reading.”
About Walmart in Missouri
Walmart Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online and through their mobile devices. In Missouri, we serve customers at 156 retail units and online through Walmart.com. We are proud to employ 47,987 associates in Missouri. Walmart supports local businesses, spending $9.3 billion with Missouri suppliers in fiscal year 2024 and supporting 69,678 supplier jobs. Walmart continues to be a leader in employment opportunity, sustainability, and corporate philanthropy. In fiscal year 2024, Walmart and the Walmart Foundation contributed more than $62.3 million in cash and in-kind donations to local nonprofits in Missouri. Learn more at corporate.walmart.com.
About WK Kellogg Co®
At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Our iconic brand portfolio includes Kellogg’s Frosted Flakes®, Rice Krispies®, Froot Loops®, Kashi®, Special K®, Kellogg’s Raisin Bran®, and Bear Naked®. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger® and Toucan Sam®, represent our deep connections with the consumers and communities we serve. Through our sustainable business strategy – Feeding Happiness™ – we aim to build healthier and happier futures for families, kids and communities. We are making a positive impact, while creating foods that bring joy and nourishment to consumers. For more information about WK Kellogg Co and Feeding Happiness, visit www.wkkellogg.com.
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