About the Campaign:
The HHS COVID-19 Public Education Campaign is a national initiative to increase public confidence in and uptake of COVID-19 vaccines while reinforcing basic prevention measures such as mask wearing and social distancing.
Through a nationwide network of trusted messengers and consistent, fact-based public health messaging, the campaign helps the public make informed decisions about their health and COVID-19, including steps to protect themselves and their communities.
The effort is driven by communication science and provides tailored information for at-risk groups.
Strategy and Goals:
This effort focuses on Americans who want to protect their health, but may have questions about the COVID-19 vaccines. We aim to:
• Explain how Americans can protect themselves from COVID-19.
• Strengthen public confidence in the vaccines so those who are hesitant will be more willing to consider vaccination
• Increase vaccine uptake by informing Americans about how and where to get vaccinated
COVID-19 Community Corps:
The campaign is expanding its reach by engaging with a broad range of groups and individuals, including trusted community organizations, local leaders, and others sharing the goal of increasing vaccine confidence and uptake.
Learn about the COVID-19 Community Corps
Public Education Activities
Our public education activities are organized around three themes:
• Slow the Spread: Basic prevention measures that should be taken while waiting for the vaccine
• Building Vaccine Confidence: Information and resources to build confidence about the COVID vaccines so people are ready to get vaccinated or boosted when it is time
• Protecting the Nation: Fact based, scientific information about vaccine development, safety, and effectiveness
