Exploring the impact of buycotting as a strategic response to divestments in diversity, equity, and inclusion programs.
DEI at a Crossroads: How the Friendship Economy is Redirecting $7 Trillion Through Conscious Spending and Buycott Technology in a Divided America
As Corporate America Retreats from DEI Under Trump, Consumers Take Control—Turning Every Dollar into a Force for Wealth Building and Market Influence
[City, State] – The 2024 election of Donald Trump has left the nation more divided than ever, and the economic landscape is shifting in response. Corporate America is at a DEI crossroads—some businesses are rolling back their Diversity, Equity, and Inclusion (DEI) commitments, while others are quietly stepping away from prior pledges.
But as corporations pull back, Black and ally consumers are stepping up—harnessing their collective $7 trillion in spending power to reward corporate friends that actively reinvest in their communities. This shift, known as the Friendship Economy, is not about politics—it’s about reciprocity and economic justice.
In an era where political and social divisions are widening, one thing remains clear: our dollars matter, and businesses want them. This new model allows consumers and corporations to work together—not through ideological alignment, but through real investment, real spending, and real accountability.
With Diversity MBA (DMBA) joining FotM Global as a flagship partner, DEI is no longer just a corporate initiative—it’s an economic reality. Through the integration of DMBA’s corporate accountability data and real-time consumer spending insights from the Black Wall Street Ticker, businesses will now be measured not by what they say, but by where they spend, give, and invest.
OMU Media: A Consortium Reaching 190 Million Consumers to Mobilize Economic Activism
At the heart of this movement is Our Money United (OMU) Media, a powerful media consortium led by BIPOC EXChange, DISC USA, Reach TV, and other major media platforms, reaching over 190 million consumers.
OMU Media is not just covering the rise of conscious consumerism—it is leading the charge in mobilizing consumers for economic justice. Through strategic partnerships with major media networks and grassroots organizations, OMU Media is:
Educating consumers on the economic power of Black and ally spending.
Mobilizing communities to participate in organized buycotts that support corporate friends of the movement.
Providing real-time insights on corporate investments in Black and ally communities, exposing those who extract wealth without reinvesting.
With OMU Media’s reach, the message of economic accountability, corporate responsibility, and wealth-building through conscious spending is being delivered at an unprecedented scale.
A Divided Country, A Unified Economic Strategy
The return of Donald Trump to the White House has intensified national divides, prompting corporations to reevaluate their approach to social responsibility. Many companies that once championed DEI are scaling back their commitments due to political and financial pressures.
Consumers, however, are sending a different message:
If companies scale back DEI efforts, they will see consumer-led revenue declines.
If businesses truly believe in diversity, they must prove it through measurable economic engagement.
Spending, giving, and investing—not marketing campaigns—determine corporate friendship.
This is the foundation of the Friendship Economy—a model that prioritizes economic relationships based on mutual benefit rather than empty rhetoric.
“Consumers now have the power to hold businesses accountable, not through protests, but through organized spending. The Friendship Model allows consumers to build economic ecosystems where their dollars work for them,” said [Spokesperson Name].
How Buycott Technology is Reshaping Wealth Building
With buycott technology, consumers can now track corporate spending, giving, and investing in real time. This provides instant accountability, ensuring that companies that fail to reinvest in Black and ally communities feel the financial consequences.
The Voter Wallet: Real-Time Consumer Power
Identifies corporate and merchant “friends” based on their spending, giving, and investing.
Empowers users to vote with their wallets, shifting billions in consumer spending to businesses that actively reinvest.
Creates market-driven accountability, ensuring that businesses earn consumer loyalty through real impact.
The Black Wall Street Ticker: Tracking Economic Influence Live
Displays real-time spending trends, showing the collective power of conscious consumer decisions.
Tracks corporate friends and their financial commitments.
Influences market trends, ensuring that businesses that extract from communities without giving back face consumer-driven consequences.
A $7 Trillion Shift in Wealth Building
As the country navigates a post-election economy shaped by division, Black and ally consumers are uniting their spending power to reward businesses that invest in their communities.
$1.8 trillion from Black consumers—a historically high-spending group with untapped economic influence.
$5.3 trillion from ally consumers—actively supporting wealth-building efforts through organized spending.
A financial ecosystem where consumers decide which businesses thrive based on reciprocity.
This movement isn’t about division—it’s about leveraging economic power to build lasting wealth.
The Friendship Model: A New Approach to Corporate Engagement
Unlike traditional DEI, which is often driven by corporate policies and public relations, the Friendship Economy is built on measurable reciprocity.
Corporate and merchant “friends” are determined by where they spend, give, and invest.
Consumers decide loyalty based on a business’s actual economic engagement—not political affiliation.
This model allows businesses and consumers to work together, even if they don’t agree on everything.
“We may not agree, but we all know that our dollars matter. The Friendship Economy allows us to disagree and still work together—because at the end of the day, businesses need our spending, and we need businesses that reinvest in us.”
This model isn’t ideological—it’s financial. It removes politics from economic engagement and creates a clear, data-driven way for companies to earn consumer loyalty.
A Market-Shifting Movement
For the first time in history, consumer-driven spending is poised to reshape industries, stock markets, and corporate strategy.
Companies that fail to invest in their communities will experience consumer-led revenue declines.
Businesses that embrace conscious spending will see growth, investment, and market share expansion.
With Diversity MBA’s corporate accountability insights and OMU Media’s 190-million-consumer reach, businesses will no longer be able to quietly roll back DEI commitments without facing real financial consequences.
“Imagine entire industries shifting—not because of investors, but because consumers are spending differently,” said [Spokesperson Name]. “That’s the power of the Friendship Economy.”
The Future of Wealth Building is Here
As Black and ally consumers mobilize to redirect $7 trillion, businesses have a simple choice:
Align with the Friendship Economy or risk irrelevance in a conscious market.
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This is More Than a Moment—It’s a Movement.
Every Dollar. Every Day. Every Time.
Learn more About The Black Wall Street Conscouis Spending and The Dual Voting Movement
#BuycottNotBoycott #DiversityEquityInclusion #ConsumerActivism
