St. Louis, MO, December 20, 2023 – Black woman-owned Liberated Roots Co recently opened its first brick-and-mortar location, Roots Oasis, at 2216 S. Jefferson Ave.
Roots Oasis provides a soulful, year-round opportunity for shoppers to enjoy the Liberated Roots Co array of modern vintage fashion and Black-owned brand merchandise while allowing founder Kimberly Franks to support more local brands and host special events.
Roots Oasis is a beacon for eclectic, socially conscious shoppers to connect in real life and shop meaningfully. Patrons experience a beautiful, soulful atmosphere, a well-curated assortment of modern vintage fashion in a full range of sizes, small-batch statement apparel, accessories, non-toxic skincare, home goods, stationery, and gifts.
Gifts seeking to add zest to their gift-giving or to their wardrobe can tap proprietor, Kimberly Franks for custom-tailored gift bundles and personal styling services. Transcending the traditional retail experience,
Roots is a community space that hosts a variety of special events, including clothing swaps, style events, pop-ups, community conversations, and fundraisers.
“Black creativity is essential to sustaining healthy communities,” said Franks. “I am excited about contributing to that energy and providing a platform for amplifying local, national, and global Black creatives while providing a thoughtful shopping experience for the community.”
Winter store hours are Saturday 11am-5pm, Sunday 12pm-4pm. Personal shopping and shopping parties are available by appointment. Shop online 24/7 at www.liberatedroots.com; follow on Instagram and Facebook @liberatedrootsco for special events and in-store schedule updates.
Liberated Roots Co is a Black-woman-owned and operated lifestyle brand that provides a retail connection to Black-owned brands and culture. Through a lens for quality, sustainability, community uplift, and well-being, we curate local and global Black brands, making it easy to discover the best in everything from hand-picked vintage fashion, and small-batch apparel, to accessories, non-toxic skincare, home goods, stationery, and self-care gifts. Our mission is to empower by curating a collection of vintage and lifestyle items that resonate with our community’s values and creativity. With over 30 brands represented, we strive to inspire individuality and unique style of expression while fostering economic empowerment through the circulation of dollars within the Black entrepreneurial community.
