KANSAS CITY, Mo. —
Starting July 30, labels can no longer show cartoon or real life people, they must have muted colors, and the word ‘marijuana’ has to be bigger than any brand names.
Dispensary owners say their suppliers put a lot of thought into their branding.
“The colors and the font sizes on the different things do matter and I think its important, I think its a little bit of an overreach,” said Jason Crady, who owns Missouri Wild Alchemy.
Officials say the rule change is being made to keep kids, particularly younger children, safe.
Last year, the Missouri Poison Control Center took more than 100 calls for children five and under who ate edibles and got sick.
The rule could face a lawsuit, based on some of the language in Missouri’s Constitution, which protects growers from a state overreach.
