Born and raised in St. Louis, Missouri to Mary and John Armstead, Tiffany “Joy” Pratt always
carried a light — but it took life’s journey, challenge, transition, and spiritual grounding for
her to understand the assignment connected to that light. A proud Hazelwood West High
School graduate, Tiffany went on to Purdue University where she earned her Bachelor of
Science degree in Business Management. She further advanced her academic leadership
with an MBA in Marketing from Emory University — preparing her for more than a career
— preparing her for purpose.
Those who encounter Tiffany are immediately struck by her presence. She is beautiful,
exciting, full of energizing light, and carries a wisdom that feels both seasoned and
gracefully beyond her years. She radiates authenticity, transparency, faith, and awareness —
making her voice not only relatable, but spiritually needed in this moment in women’s
history.
For more than 25 years Tiffany built an impressive professional path in marketing, brand
influence, and strategic communication — studying human behavior, consumer connection,
emotional drivers, and how people define meaning. But life became her greatest teacher.
Career shifts, divorce, becoming an empty-nester, menopause, weight changes, and serving
as part of the “sandwich generation” — caring up and caring down — tested everything she
thought she knew about stability and identity.
Those challenging life events that could have taken her joy were actually the moments that
propelled Tiffany Joy to step boldy into her calling. Tiffany says her divine purpose is to
spread joy to others. “Through my experiences, I discovered that the most powerful thing a
woman can do is maintain her JOY.”
Through deep faith, surrender, prayer, spiritual maturity, and finally choosing herself — she
discovered what so many women never give themselves permission to say out loud: JOY is
not a luxury. JOY is a necessity. JOY is part of our spiritual endurance contract. JOY is a divine
right.
From that revelation, she founded The JOYful Nation — a movement, a ministry, a sisterhood
of women who are ready to live in their purpose, pursue their passions, and protect their
peace. A community grounded in the signature JOY Framework of Faith, Freedom, and
Friendship — guiding women back to alignment, confidence, and spiritual reclamation.
Tiffany now serves as the Founder and Chief JOY Officer of The JOYful Nation. Through her
leadership, countless women are rediscovering the power of intentional JOY — not as a
temporary emotional high — but as a lifestyle, a choice, and a posture rooted in spiritual
identity.
“JOY isn’t lost,” Tiffany says. “It’s just waiting for you.”
Are YOU ready to gain, maintain, or reclaim your JOY?
Contact: tiffjoy@thejoyfulnation.com
Visit: www.thejoyfulnation.com
Instagram: @thejoyfulnation
Facebook: The Joyful Nation
Tiffany Joy is available for speaking engagements, corporate empowerment sessions,
women’s conferences, retreats, individual consults, and group JOY coaching experiences.
