Discover how Danielle Jones turned her passion for beauty into a thriving business with JuicyXL, a lip gloss empire empowering women worldwide.
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Danielle Jones, the dynamic force behind the thriving lip gloss brand JuicyXL, has a story as unique and inspiring as her products. Born in St. Louis and raised in Brownsburg, Indiana, Danielle returned to her birthplace at 18, where an innocuous comment from a coworker ignited the spark for her entrepreneurial journey. “Danielle, you always wear lip gloss so much, why don’t you make it yourself?” This simple suggestion led Danielle to experiment with creating her own lip glosses, transforming a casual hobby into a flourishing business.
JuicyXL’s name is a testimonial to Danielle’s personality and vision. The “Juicy” reflects her love for glossy, luscious lips, while “XL” stands for her pride in being a plus-size woman. By combining these elements, Danielle created a brand that celebrates beauty and inclusivity, resonating with many women who share her values and named her brand JuicyXL.
Starting out, Danielle admits that her early attempts at making lip gloss were far from perfect. However, through perseverance and a commitment to quality, she perfected her formulations, establishing JuicyXL as a favorite among lip gloss enthusiasts. Now, four years in, her brand offers a tantalizing array of flavors, including “Vanilla Ice Cream,” “Orange Pineapple Mango,” and “Crystal Water,” each carefully crafted to delight her customers.
Despite the success, Danielle’s journey hasn’t been without its challenges. She highlights the constant need to maintain product quality, ensure customer satisfaction, and stay attuned to market preferences as her greatest hurdles. Nevertheless, her dedication has paid off, with her most significant accomplishment being her invitation to the BET Awards Pre Show—a milestone she cherishes deeply.
Looking ahead, Danielle is set to participate in the 4th annual Kay Kay Jones Pop Up Shop, where she will sell her lip glosses and debut JuicyXL clothing gear. This event underscores her commitment to community engagement and support.
When reflecting on her legacy, Danielle hopes to be remembered as a funny, generous, and kind person who succeeded in her business endeavors. With great support from her sister Madison Thompson, Danielle continues to push JuicyXL to new heights, ensuring that her brand and her spirit leave a lasting impact.For More information on JuicyXL click the link JuicyXL
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