• ARGUS History
  • Join The ARGUS
  • Advertise With Us
  • ARGUSnewsnow
  • Contact
  • ARGUS H.E.A.L
Sunday, July 13, 2025
  • Login
St. Louis Argus
  • HOME
  • NewsWatch
    • St. Louis City
    • Community
    • Politics
    • Education
    • National
    • World
  • A Closer Look
    • Opinion
  • Events
  • the vibe
    • Art & Entertainment
    • Beauty, Wellness and Fashion
    • Books
    • Education
    • Entertainment
    • Fashion
    • Harris Stowe
    • Food
    • Health
    • HBCUs
    • Sports
      • Black College Sports
      • High School
      • St. Louis Cardinals
  • National
  • E-Editions
  • The Narrative Matters
  • Video
  • Contact
No Result
View All Result
  • HOME
  • NewsWatch
    • St. Louis City
    • Community
    • Politics
    • Education
    • National
    • World
  • A Closer Look
    • Opinion
  • Events
  • the vibe
    • Art & Entertainment
    • Beauty, Wellness and Fashion
    • Books
    • Education
    • Entertainment
    • Fashion
    • Harris Stowe
    • Food
    • Health
    • HBCUs
    • Sports
      • Black College Sports
      • High School
      • St. Louis Cardinals
  • National
  • E-Editions
  • The Narrative Matters
  • Video
  • Contact
No Result
View All Result
St. Louis Argus
No Result
View All Result

Dynasty Media launching indoor digital platform to reach African American consumers where they live, work and play

Walter Pritchard by Walter Pritchard
May 12, 2023
in A Closer Look, Feature
Home A Closer Look
Share on FacebookShare on TwitterShare on LinkedinShare with Email

In the age when digital access is at the fingertips and in the eyesight of consumers, the priority to reach a diverse audience via active and creative media content is at a premium.

News delivered. Information shared. Advertiser’s products and services pitched. Understanding obtained. That’s the story of widening the online highway to go places it must go – into the minds and hearts of African American consumers.

Dynasty Media Network, founded in St. Louis, is launching the indoor digital platform, Dynasty Interactive Screen Community (DISC) in St. Louis.

The new platform will reach new audiences in the most trafficked businesses and institutions throughout the region. In essence, DISC will reach African American consumers where they live, work and play. 

Dynasty Media has generated over $2.5 million in advertising revenue for its Media Partners since 2019. The network is a partnership of trusted African American owned digital & linear platforms across the United States. The agency offers advertisers the opportunity to CONNECT with a valued audience that is African American, culturally relevant content to “grass root” local communities.

“Our goal is to give Black media a bigger voice and some type of competitive advantage in the larger mass communication landscape,” said David Beckford, Creative Director, and Founder of Dynasty Media.

“In addition, The Argus, and any publisher, can compete in the digital world, can create awareness, and most of all, attract and inform the African American community that’s spread out across a wide swath of the region,” Beckford said.

The Black Press: A legacy of service in St. Louis

The St. Louis Argus was an African American-oriented weekly newspaper founded in 1912 by brothers Joseph Everett Mitchell and William Mitchell. The newspaper published the stories that would also help the influx of southern blacks migrating into St. Louis. The primary goal of the St. Louis Argus was to be the voice of the “Negro” community for political action.

The newspaper’s editors promised its readers that it would be “moderate, fair, and fearless” in its journalistic efforts. The newspaper championed better schools, educational opportunities, and full civil rights for Black people.

The legacy of the Black Press is the core for inclusion into the digital universe. The problem we are solving:

  • Black legacy Publishers are suffering as the entire industry shrinks in advertising support for its print products (i.e., daily, and weekly newspapers, etc.)
  • Our publishers are small. The quality of their audiences are often undervalued by media planners and agencies as most Black publishers don’t cater to millions of subscribers
  • Provides an easy path to increasing audience and brand value
  • Does not require huge investment dollars to enter the digital space with a new proven digital signage platform
  • Optimizes impressions for Publishers advertisers with facial recognition analytics and 
  • These are real people – Not bots which reduces Publishers revenue in the digital space

About D.I.S.C St. Louis Indoor Digital Network

The plan for St. Louis is the placement of indoor digital billboards to reach active consumers where they are with relevant news and information as well as targeted advertising messages as they spend time at high traffic establishments – engaging them when they are most receptive.

The network will span 15 of the area’s most popular retail, recreational, entertainment and institutional venues. The monthly combined in-person audience is projected to exceed 100k visitors up to 16 hours daily.

St. Louis’ DISC is patterned after the successful launch of an indoor digital platform in Minnesota. In May 2022, Dynasty Media partnered with Minnesota Digital, a national agency focused on indoor advertising services to establish MSR Digital in Minneapolis. 

“We knew their monitors and advertising software/analytics on viewable impressions would allow the Minnesota Spokesman-Recorder (MSR), Minnesota’s oldest Black owned newspaper, to grow into and compete in a new way in the publishing space,” Beckford said. “It also allowed a unique selling proposition to reach an audience somewhat skeptical of traditional media sources.”

Minnesota Digital handled the entire setup of screen installations and location agreements and we were up and running in under 3 months. In addition to MSR expanding its reach via social and digital media channels, opportunities avail themselves for community engagement and involvement via strategic partnerships and events.

MSR Digital launched in 10 high trafficked locations such as community centers, local restaurants, retail shops with: 

  • Daily Black news headlines
  • Monthly and annual events
  • Advertisers announcements 
  • Community and public safety initiatives

Potential locations for DISC in the St. Louis market include the St. Louis City and County offices of the NAACP, Harris-Stowe University, Heartland Black Chamber of Commerce, and various other local businesses. The monthly combined in-person audience is projected to exceed 100K visitors, operating up to 16 hours daily, Beckford said.

Adolphus M. Pruitt, II, President. St. Louis City Branch, NAACP, sees the project as a source of liveliness and energy for African Americans to embrace. “This digital network has the capacity to educate, inspire and empower Black Americans while fostering a greater sense of group vitality,” he said.

Post Views: 106
Tags: adcommunitydigitallocationsmarketmediametroMSRDigitalnetwrokpressreleasescreenStLouis

Related Posts

A Closer Look

Curio Wellness brings health and wellness focus to the forefront of Missouri cannabis

July 11, 2025
A Closer Look

Reliable kids rides from HopSkipDrive app now available for parents in Kansas City

July 11, 2025
A Closer Look

McGee KC Consulting empowers KC non profits with grant wiriting and management services

July 11, 2025
A Closer Look

Supporting Annie Malone Child Services: Empowering Families in St. Louis

July 11, 2025
A Closer Look

At Home Care Missouri: Leading the Way in Consumer Directed Services

July 11, 2025
A Closer Look

What if the Truck Driver Was Drowsy or Distracted During the Crash?

July 11, 2025
Next Post

Rewriting The Code Supports Women in Tech with skills development and job placement

No Result
View All Result

Latest News

DISC Plus: Ashley Versher: Crafting Legacy Through Lens, Light, and Love

July 13, 2025

Congressman Wesley Bell Hosts Job Fair to Connect Job Seekers with Opportunities

July 13, 2025

Why St. Louis Deserves Its Spot as the 3rd Most Exciting City in the USA

July 12, 2025
Facebook Twitter Instagram
  • ARGUS History
  • Join The ARGUS
  • Advertise With Us
  • ARGUSnewsnow
  • Contact
  • ARGUS H.E.A.L

© 2025 JNews - Premium WordPress news & magazine theme by Jegtheme.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • HOME
  • NewsWatch
    • St. Louis City
    • Community
    • Politics
    • Education
    • National
    • World
  • A Closer Look
    • Opinion
  • Events
  • the vibe
    • Art & Entertainment
    • Beauty, Wellness and Fashion
    • Books
    • Education
    • Entertainment
    • Fashion
    • Harris Stowe
    • Food
    • Health
    • HBCUs
    • Sports
      • Black College Sports
      • High School
      • St. Louis Cardinals
  • National
  • E-Editions
  • The Narrative Matters
  • Video
  • Contact

© 2025 JNews - Premium WordPress news & magazine theme by Jegtheme.