Explore how DISC’s innovative display marketing strategies are setting new standards in 2024, enhancing brand engagement across diverse demographics and digital landscapes.
As we move through 2024, marketing strategies are evolving, and one of the most exciting trends is display marketing. The Dynasty Interactive Screen Community (DISC) is at the forefront of this change, using large digital screens to help brands connect with customers in new, more engaging ways.
Simple Technology with Big Impact
DISC has set up digital screens in busy areas of 15 cities across five states. These aren’t just any screens; they’re interactive and designed to grab the attention of people from all walks of life. Imagine a big TV in a mall that not only shows ads but also interacts with the people watching it. This kind of technology makes sure people stop and watch for longer, sometimes up to 40 minutes, helping them remember the brand and what it offers.
For example, if you own a small bakery, DISC’s screens could show a video of your best-selling cake being made. This could catch the eye of someone planning a birthday party, and because it’s more engaging than a regular poster, they’re more likely to come to your shop.
Helping Local Communities and Economies
DISC isn’t just about showing ads; it’s about building community connections. In places like Atlanta, DISC’s screens are set up in busy spots to share local news, events, and information about community projects. This helps everyone in the area stay connected and supports local businesses by getting the word out about what they offer.
For instance, during a local music festival, DISC could feature ads from nearby restaurants or shops offering special deals. This not only helps those businesses get more customers but also makes the festival goers’ experience better.
Better Engagement Means Better Business
DISC’s approach helps create a direct conversation between products and their potential buyers. The screens can show tailored content that speaks directly to people’s needs and interests, making each interaction personal and effective. This means that when people see your ad on one of these screens, they’re not just glancing at it—they’re actually engaging with it.
Imagine your bakery again. If it’s Mother’s Day, DISC’s screens could show your special offers for custom cakes, directly appealing to people looking for Mother’s Day gifts. This targeted approach helps ensure that the right people see your ad at the right time, increasing the chances they’ll visit your bakery.
Conclusion
As display marketing keeps growing, DISC’s strategy shows how effective it can be, especially for small businesses. By using interactive screens to make advertising a two-way interaction, DISC is helping small businesses grow and stay connected with their communities.
This approach is shaping up to be a key strategy in digital marketing for 2024, providing a blueprint for how brands can engage with their audience effectively in a world where digital and physical spaces blend together. For small businesses looking to make a big impact, embracing this trend could be a game-changer.
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