This story delves into the impact of DJ Garth Trinidad and his Disc+ brand on the global music landscape since 1996, showcasing his role as a modern-day griot and storyteller.
Garth Trinidad stands as a symbol of musical enlightenment in the world of DJs, embodying the essence of a modern-day griot. Since 1996, his eclectic mix of sounds has graced the airwaves of KCRW, earning him accolades as one of the best DJs in the industry.
With an innate ability to curate a sonic journey that transcends borders, Trinidad has introduced audiences to groundbreaking artists like Little Dragon and Janelle Monae, while also engaging in insightful conversations with legends such as Quincy Jones and Yoko Ono.
Beyond his radio prowess, Trinidad’s influence extends far and wide, shaping the landscape of global music culture. Through various platforms including event curation, journalism, music supervision, and production, he champions the ethos of creative independence, inspiring audiences to dive deeper into the realms of discovery and cultural discernment.
Trinidad’s impact is not confined to the airwaves alone; he has lent his expertise to renowned brands like Apple, HBO, and Nike, further solidifying his status as a key influencer in the industry. His multidimensional approach to music extends to his work as an illustrator and fine artist, showcasing his boundless creativity and passion for the arts.
A true tastemaker, Trinidad’s playlist transcends genres, seamlessly blending future soul, deep dance, indie rock, and jazz. His commitment to championing alternative artists has earned him recognition, with LA Weekly honoring his show as the Best Radio Program multiple times.
In essence, Garth Trinidad is more than just a DJ; he is a cultural curator, a visionary, and a driving force behind the progressive music landscape of Los Angeles and beyond. With a dedication to pushing boundaries and breaking new ground, Trinidad continues to leave a powerful mark on the world of music and beyond.
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