Discover the power of Wisdom Wear, a clothing brand promoting a positive message for black men. From N*****s to brothers, it’s more than just fashion.
Self-Respect Begins with How We Show Respect to One Another
An Interview With
G. Avery Muhammad
Brand Developer
Black men are not inherently adversaries, and black women are not innately the stereotypes propagated by Hollywood and the music industry. This is the fundamental message conveyed by Brothers, not N*ggas, LLC, a St. Louis-based company dedicated to reshaping the narrative of how Black men and women relate to one another.
“A wise man once said the best thing we can call each other is Brother and Sister,” says G. Avery Muhammad of Brothas Not Niggas. He questions why mainstream media, particularly TV and the music industry, seems to actively promote the contrary.
Muhammad argues that our adversaries understand the influence of media and deliberately showcase degenerate behavior for Black individuals to emulate. He points out how derogatory terms, such as ‘B**ch,’ have become normalized due to music without facing significant backlash from regulatory bodies like the FCC.
He challenges individuals to reconsider the language they use, urging them to associate derogatory terms with their literal meanings, emphasizing the absurdity. Muhammad prompts reflection on whether one would want their daughter to be referred to as such or their son to marry someone characterized as such.
“Even when playing, every time you say B**tch you should think ‘Female Dog’ and see how that sounds… And every time you say Nigga imagine a white corn husker saying it, with emphasis on ER, and see if it sits well,” says G. Avery Muhammad.
Muhammad encourages a broader perspective, contemplating the Black man’s historical roles as builders and celestial navigators over millions of years, emphasizing that the term “Nigga” does not encapsulate the true essence of Black identity.
“A Nigga is an American-made product. But we’ve only been that for 400 years. What was the Black man for the millions of years we’ve been on this planet… building pyramids and mapping stars? 400 years is a blink compared to millions of years. So what is the Black man really? Not a Nigga. We’re more like our Father, a builder, a god when left alone and when we incline towards Him.” Says Muhammad.
“Our goal is to remind us who we are without the negative media programming from Hollywood and the music industry,” states Muhammad. To delve deeper into and support the mission of Brothas Not Niggas, visit BNN-SNB.com.
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