In a day and age where looking good goes along with feeling good, for a woman, her hair defines who she is, expresses her personality, and gives her an aura of distinctiveness that sets her apart from the rest.
The salon’s slogan says it all: “Where Hair Dreams Come True.” “A woman’s hair is her crown and glory,” says Sojohna Bell, managing owner of Ladyz of Elegance. “If that’s not right, she’s not feeling it. The joy received from helping women feel good about themselves, makes our service, one of love.”
Dispelling the “myth of good or bad hair” is an objective at Ladyz of Elegance, explains Bell. Stylists administer individual consultations to evaluate the client’s texture, curl, or wave pattern, and genetic or scalp disorders. The clients’ best hair care maintenance plan follows, designed to maximize hair growth.
“We feel that you should not have to sacrifice healthy hair to have a fabulous style; We give you both,” says Bell Ladyz of Elegance, 9589 Page Avenue in Overland, is on the cutting edge of hair styles. The salon has developed a specialization with the “Tree Braid Technique” that offers the salon’s Collection Hair, Precision Cut, Style, and Lady Elegance Products for maintenance. Tree braids are maintenance and cultivates healthy hair growth.
Tree Braids are a fabulous option for a variety of women who often leave the salon in amazement regarding their results – looking and feeling, added Bell. “A big thing for us, even 20 years ago was getting women away from the perms and the “creamy crack,” so to speak, because it was damaging their hair,” explains Bell. “If it wasn’t the creamy crack, it was the heat from the curling iron or flat iron hurting the hair.
Ladyz of Elegance salon and Lady Elegance Product line store is a second- generation family-owned business that began in 1990 in University City, Missouri. The Bell Sisters – SoJohna, Lafeda, Jatrace and Fartema – inherited the business from their aunts Sandra Ballard and Linda Williams, who learned the beauty business from Mr. Lamarr. Back in the day, Mr. Lamarr, St. Louis hair stylist and fashion show coordinator who was prominent and influential in the 1970s and 1980s. He owned and operated Mr. Lamarr’s Phase II Beauty Salon, which offered a variety of services including hairweaving.
From the sisters’ aunts, business was passed down to their parents, Lloyd and Phyllis Bell, who laid the framework for their children to take it over in 2002, where they expanded the brand and pioneered their signature tree braid protective style and along with custom products that heal and help the hair.
Tree braids began to take shape in the Bell sisters hair styling repertoire during SoJohna’s and LaFeda’s college days in the 1990s at Clark-Atlanta University in Atlanta, GA. While there, Lafeda learned the technique from a stylist who had become so busy with the popularity of tree braids that she taught LaFeda how to do the style. LaFeda then came back to St. Louis and taught the Bell Sisters this new technique.
The “got to have” tree braid hair style rocketed in St. Louis in 2002, remembers Sojohna Bell. Word of mouth was the marketing strategy, offering $10 off on the $85 hair do at the time. “At one time, it was almost three months before you could get an appointment,” she recalls.
As the page turns to now, SoJohna, LaFeda, Jatrace and Fartema do all the hair styling. According to Bell, St. Louis has become a fashion hub for hair styles, stacking up nicely with the likes of New York, Los Angeles, Chicago, Atlanta, and other cities.
“Back when we got started, I would say St. Louis was behind the curve,” says Bell. “We were looking to other cities to see what was trending, or what was hot. But now the internet allows everyone to be on one accord. You can go to “YouTube University” – as I call it, to find out what’s hot and what’s next.”
For an appointment at For Ladyz of Elegance Salon & Spa, call 314-414-7100 or visit the website at ladyzofelegance.com.