St. Louis, MO – Better Family Life, a leading community organization, is thrilled to announce the start of its groundbreaking initiative, the “Light Up the Night” campaign. This innovative endeavor aims to bring attention, respect, and action to the forefront of the fight against violence and addiction, two critical issues impacting families and neighborhoods in St. Louis.
In its mission to create a safer and more compassionate community, Better Family Life has developed a unique approach that involves engaging St. Louis residents through impactful events, fostering neighborly connections, and distributing 4,000 symbolic purple light bulbs. These “beacons” will be placed in porch lights across the city, symbolizing a collective commitment to stand against the darkness caused by violence and addiction.
The campaign is built around three core pillars: AWARENESS, HONOR, and ACTION.
AWARENESS: From October 1st to 10th, St. Louis residents are encouraged to install purple light bulbs in their porch lights. This simple yet powerful gesture serves as a conversation starter, facilitating open dialogues with neighbors about the pressing issues of addiction and violence that deeply affect families and neighborhoods.
HONOR: On September 30th at 10:00 AM, the campaign will kick off with the “Uniting Against Addiction & Violence Walk/Unity Fest.” The walk will begin at Better Family Life headquarters (5415 Page Blvd. 63112), traverse significant streets, and culminate at Ivory Perry Park. At the park, a meaningful tree planting ceremony will be held to remember and honor those lost to addiction and violence.
Unity Fest, scheduled immediately after the walk at 12:00 PM, promises a day of shared experiences and connections. The festival will feature vibrant music performances, a variety of food trucks offering delicious cuisine, and a diverse range of vendors showcasing their crafts. Unity Fest embodies the spirit of unity and celebrates the diverse tapestry of the community in a joyful and unforgettable atmosphere.
ACTION: The campaign’s climax will coincide with “National Night Out” during the first week of October. Better Family Life will collaborate with local churches, non-profit organizations, concerned citizens, youth groups, and city officials to amplify their efforts. Through combining resources and expertise, this collective endeavor aims to drive tangible change, fostering safer communities, healthier families, and a brighter future for St. Louis.
Tyrone Turner, Vice President of Community Engagement & Development, stated, “We believe that change begins with conversation and awareness. By literally illuminating the night with these purple bulbs, we are highlighting the solutions that can lead to safer communities, healthier families, and a brighter future for St. Louis.”
For media inquiries, please contact:
Name: Gerald Quincy Jones
Title: Director, Communications