(August 1, 2023) – In celebration of the enduring spirit and impact of blues music—the music genre that gave this hockey team its name back in 1967—the St. Louis Blues today debuted the opening notes of a new arrangement designed to meld the city’s vibrant music history with its passion for the unmistakable experience of Blues hockey.
For Blues die-hards and fans of the blues alike, this multi-faceted and multimedia campaign will amplify the city’s famous blues music scene and support local artists across a variety of fan events and initiatives beginning with the build-up to the 2023-24 Blues season.
Team founders Sid Salomon, Jr., and Sid Salomon III embraced the region’s music heritage by naming the team after the song “The St. Louis Blues”, written by W.C. Handy in 1914. In that spirit, this season the Blues are supporting the efforts of three non-profits to amplify talented blues musicians across St. Louis. The team’s new collaborations with the National Blues Museum, Gateway Arch Park Foundation, and Kranzberg Arts Foundation will feature unique activations at the upcoming music festivals hosted by each group:
- August 5: National Blues Museum – Blues on the Block (4-7 p.m.)
- August 11-12: Gateway Arch Park Foundation – Blues at the Arch
- September 9-10: Kranzberg Arts Foundation – Music at the Intersection
In recognition of International Blues Music Day on August 5th—celebrated annually from the U.S. to Australia—the Blues are sponsoring the final Blues on the Block performance of the year outside the National Blues Museum this Saturday in downtown St. Louis. Additionally, the Blues have formed a strategic partnership with the non-profit museum to help serve its mission of furthering exploration and education around blues music. At Saturday’s Blues on the Block performance, a Blues for Kids Grant will be presented to the National Blues Museum to support their STEM-focused community outreach programs. To help welcome Blues fans to the event, team partner Hi-Pointe Drive-In will give 10% off their meal to any customer wearing Blues gear at their Washington Ave. location on the day of the event.
During the season, the Blues will work with the National Blues Museum to hire from their network of musicians to serve as featured pre-game performers at the Anheuser-Busch Biergarten inside the main concourse of Enterprise Center. The Blues will also work with the museum to sponsor local musicians to play outside the arena before select home games throughout the season, stationing the artists strategically along the most popular routes into Enterprise Center to play Blues fans into the venue with the sounds of the blues.
This program will make its debut inside Enterprise Center this Thursday, August 3rd, when the Blues host an Open House event from 5.