Have you ever wondered about one magic activity that could reduce the brain fog that comes with age, prevent depression, stress, lowers blood pressure and lowers the odds of having heart problems, or simply makes you feel and look beautiful? Well there is definitely one such activity that covers it all: Exercise.
Exercise is the physical activity that is planned, structured and repetitive intended to improve or maintain physical health. Generally, in exercise you work up to sweat, with increased breathing rate and heart rate.
Let’s talk about the importance of maintaining good health. Studies have shown that regular exercise can lift your mood and help you to feel better. I had the pleasure of sitting down with entrepreneur Mike Martin owner of Basic Training Battalion Fitness, for an interview.
When did you start your business, and can you discuss some reasons for starting your business?
I started my business January 22, 2020. Some years back I convinced myself that I had the courage and the confidence to go into business for myself. I thought I researched and put enough work into my craft that I was ready to take on whatever the world had waiting for me. Little did I know that multiple battles would need to be fought at the same time to build a sustainable business.
Like most entrepreneurs. I started out with what I thought was a great business plan and a little start up cash and I jumped out the window of opportunity. I decided to open a personal training business in West Palm Beach Fl “Basic Training Battalion Fitness)”. Being from the Midwest where I spent many years in St. Louis, Missouri. I decided after working for various entities and corporations it was time for me to settle into my purpose.
As a new entrepreneur what challenges have you faced?
It’s a well-known fact that many new entrepreneurs will have to face Murphy’s Law. This law struck me hard and fast. Covid 19 was just one of many challenges. With no money coming in due to mandatory closures of gyms and fitness centers, many people in this industry called it quits. I remember early on in a business class “The Law of Diminishing Returns” which states, that profits will represent a proportionally smaller gain as more money and energy is invested. I didn’t want to be the guy who invested everything and, in the end, was left with nothing.
Do you have any previous experience in your business market, what is unique about your fitness training, and what has helped your business stay alive during difficult times?
I decided to fall back on my military training and enhance my skills and the programs themselves. I infused mindset training to clients and athletes to get locked into the long-term goals of clients and athletes rather than the short-term goals. I studied the brain extensively to help clients understand how the parasympathetic nervous and the sympathetic nervous system have a huge effect on training. All this ultimately helped my revenue streams stay alive during difficult times.
What price have you had to pay for aligning your business with your purpose?
Over the last 2 years, I had to come to terms with the amount of time and attention that was needed for the survival of BTB. And at times I pull myself out of holes and reach for the people who are important to me and hope they are still there. But I understand walking in my purpose comes with a price. To do what you are born to do gives you an unusual amount of strength and resiliency. My true treasure in all this is not money, but balance. To be able to do what you love with a high rate of skill and spend your most coveted free time with those you love is true balance to me.
Do you believe that you can put a price on good health?
Clearly, I still deal with the challenges of being a small business owner, but I keep reminding myself that you can’t put a price on good health so the more I deliver a well-informed, innovative approach to fitness and training. I can tap into the 27.6-billion-dollar revenue potential. Good business is hard to fake now with so much access to information. As business evolves, I plan to do the same professionally and personally.
In Health, Mike
Mike, thank you for your time. How can our readers get in contact with you?
Email: Michael@btb-training.com Phone: (561)419-1596 Address: 3305 South Dixie West Palm Beach, FL 33405
“In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome — and, according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% go under; and by the tenth year, that number rises to 80%.”