On Saturday, October 14, four YWCA associations from across the country and Ulta Beauty will host hundreds of participants ages 9-14 for a youth empowerment event. The event, called “Pretty Empowered,” will engage students with a focus on young women and girl-identifying individuals through sessions focused on cosmetic science, supply chain logistics, leadership, and career exploration.
The programming is designed to emphasize the importance of leadership development, exploration of STEM fields, and wellness. Interactions and activities with over 100 Ulta Beauty associates and volunteers provide exposure to professionals who serve as inspiration for future careers in STEM.
Last year, the Ulta Beauty Charitable Foundation and YWCA Metropolitan Chicago collaboratively planned and hosted “Pretty Empowered” for 100 youth from the south and west sides of Chicago. The event was such a success that Ulta Beauty and YWCA expanded the event and impact across the country in 2023.
Dr. Cheryl Watkins, MBA, YWCA Metro St. Louis President and Chief Executive Officer shared that Ulta’s generous support means 100 area youth will uniquely experience STEM in a can-do, uplifting environment alongside other girls and professional women. “We are deeply grateful to Ulta for recognizing this need and designing the programming that will be shared in St. Louis and across the country.”
Amiee Bayer-Thomas, Ulta Beauty’s Chief Supply Chain Officer, is a current board member of YWCA Metropolitan Chicago and is excited to be partnering to bring this experience to youth across the country.
“I’m a firm believer that our youth hold the key to our future and empowering the next generation with the knowledge and tools that they need to succeed has always been a passion of mine. At an age where self-esteem and self-worth are the most delicate, the possibilities can often seem limited for young girls and teens. Being a woman in supply chain, a field where women are often underrepresented, I fully acknowledge and understand how important it is to advocate and invest in education and career building opportunities in STEM disciplines. I’m thrilled to bring this dream initiative of mine to life in partnership with Ulta Beauty and YWCA, two organizations that share my same values and passion for girls’ empowerment, as we take strides to unleash more beautiful possibilities for young women who are deserving of a seat at the table.”
Event will take place at Phyllis Wheatley Heritage Center, 2711 Locust Street, STLMO 63103, from 9am – 1pm.
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Any media interested in attending, please contact LISA MARUCCI at lmarucci@ywcastlmo.org
Attendance for this event is limited to participants of the YWCA partner I Define Me Movement youth programs. Registration details have been provided directly to these families.
ON YOUTH EMPOWERMENT EVENT IN FOUR CITIES ACROSS THE COUNTRY
St. Louis, Chicago, Pasadena/Glendale and South Florida
On Saturday, October 14, four YWCA associations from across the country and Ulta Beauty will host hundreds of participants ages 9-14 for a youth empowerment event. The event, called “Pretty Empowered,” will engage students with a focus on young women and girl-identifying individuals through sessions focused on cosmetic science, supply chain logistics, leadership, and career exploration.
The programming is designed to emphasize the importance of leadership development, exploration of STEM fields, and wellness. Interactions and activities with over 100 Ulta Beauty associates and volunteers provide exposure to professionals who serve as inspiration for future careers in STEM.
Last year, the Ulta Beauty Charitable Foundation and YWCA Metropolitan Chicago collaboratively planned and hosted “Pretty Empowered” for 100 youth from the south and west sides of Chicago. The event was such a success that Ulta Beauty and YWCA expanded the event and impact across the country in 2023.
Dr. Cheryl Watkins, MBA, YWCA Metro St. Louis President and Chief Executive Officer shared that Ulta’s generous support means 100 area youth will uniquely experience STEM in a can-do, uplifting environment alongside other girls and professional women. “We are deeply grateful to Ulta for recognizing this need and designing the programming that will be shared in St. Louis and across the country.”
Amiee Bayer-Thomas, Ulta Beauty’s Chief Supply Chain Officer, is a current board member of YWCA Metropolitan Chicago and is excited to be partnering to bring this experience to youth across the country.
“I’m a firm believer that our youth hold the key to our future and empowering the next generation with the knowledge and tools that they need to succeed has always been a passion of mine. At an age where self-esteem and self-worth are the most delicate, the possibilities can often seem limited for young girls and teens. Being a woman in supply chain, a field where women are often underrepresented, I fully acknowledge and understand how important it is to advocate and invest in education and career building opportunities in STEM disciplines. I’m thrilled to bring this dream initiative of mine to life in partnership with Ulta Beauty and YWCA, two organizations that share my same values and passion for girls’ empowerment, as we take strides to unleash more beautiful possibilities for young women who are deserving of a seat at the table.”
Event will take place at Phyllis Wheatley Heritage Center, 2711 Locust Street, STLMO 63103, from 9am – 1pm.
Any media interested in attending, please contact LISA MARUCCI at lmarucci@ywcastlmo.org
Attendance for this event is limited to participants of the YWCA partner I Define Me Movement youth programs. Registration details have been provided directly to these families.
About YWCA Metro St. Louis
YWCA Metro St. Louis is the region’s leading advocate for the safety, security and stability of women and children, serving more than 10,000 women, girls and families annually. The mission of YWCA is eliminating racism and empowering women. YWCA offers crisis intervention and rapid re-housing for victims of sexual and domestic violence; services for pregnant women and Head Start and Early Head Start early childhood education; economic empowerment services for all clients; and racial justice educational programs.
YWCA 24-Hour Crisis Help Line: 314-531-7273 ywcastl.org
About Ulta Beauty
At Ulta Beauty, the possibilities are beautiful. Ulta Beauty is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the Company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together All Things Beauty, All in One Place®. Today, Ulta Beauty operates more than 1,350 retail stores across 50 states and also distributes its products through its website, which includes a collection of tips, tutorials, and social content. For more information, visit https://www.ulta.com.
About the Ulta Beauty Charitable Foundation
Helping others is a beautiful thing. Since 2016, the Ulta Beauty Charitable Foundation (UBCF) has been on a mission to make a positive impact by contributing to the physical, mental, emotional and economic well-being of women, teens and members of under-resourced communities in the U.S. and beyond. For more information about UBCF and how beauty can be a force for good for all visit https://www.ulta.com/company/corporate-responsibility/community
